Gatorade Mission Control... A new type of control tower

PepsiCo shows how they are managing the Gatorade brand in a B2C context by monitoring, influencing, and engaging their customers.... A new type of control tower!

Diego Brito
www.britodiego.com

PepsiCo:
What does it take to actively engage millions? The voices of our athletes and influencers are heard with Gatorade's Mission Control. This is because we go to the epicenter of the conversation. It's all about creating the dialogue, proactive outreach and continuous tracking. Our pride is in monitoring the pulse of the Gatorade brand.